Mercedes-Benz Fashion Week Russia on 11-16 March 2016

Дарья Бачурина
Иваново Фотограф 3

Moscow, annually in the list of planet's most fashion oriented cities, is hosting Mercedes-Benz Fashion Week Russia on 11-16 March 2016. Come and see collections from over 50 designers from Russia, Georgia, Ukraine and other countries.


SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Yulia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo – these and many other designers already well recognized in the fashion world will showcase their collections at the catwalks of Mercedes-Benz Fashion Week Russia. Among the newcomers of this season are: VIPERS, KSENIASERAYA, SORRY, I’M NOT. Some participants will present their premier collections in frames of the numerous joint shows.

Major business event of the Fashion Week is the international conference Fashion Futurum (14-15 March) organized by the Russian Fashion Council in scopes of MBFW Russia. Thirty international fashion industry leaders will gather at the conference to discuss the current trends and changes in fashion business. Round tables, seminars and speeches from international fashion insiders will be the so-called consulting sessions for Russian designers, entrepreneurs and executives responsible for making strategic decisions.

Among the speakers are the world's leading experts: Mario Boselli, Honorary President of Camera Nazionale Della Moda Italiana; Ignacio Sierra, President of European Branded Clothing Alliance, Director General of Grupo Cortefiel; Carlo Capasa, President of Camera Nazionale Della Moda Italiana; Danilo Venturi, Dean, Polimoda; Sara Maino, Senior Fashion editor at Vogue Italia and Head of Vogue Talents; Stefan Siegel, Founder and СЕО of Not Just A Label platform; Kaat Debo, Curator, Director of Mode Museum Antwerpen (MOMU); Carl Waldekranz, СЕО Tictail.

In the new season of Mercedes-Benz Fashion Week Russia all guests will have the opportunity to experience Virtual Reality - we continue our experiments in Virtual Reality format.

Anyone will be able to feel the atmosphere of the largest Fashion Week in Eastern Europe, walk the runway as a model and see the backstage of the key fashion shows. With the help of Fashion VR (Virtual Reality device), it will take you only few seconds to turn the smartphone into an appropriate Virtual Reality headset and watch 3D films, play the games and travel the worlds of virtual reality. We are not tired of mentioning that Mirror to the Soul is the virtual film about Mercedes-Benz Fashion Week Russia awarded in the category the Best VR Travel Film or Experience at Virtual Reality Festival in frames of CES (Consumer Electronics Show - the largest international annual fair of consumer electronics).

Mercedes-Benz Fashion Week Russia will close on 16 March in Kuntsevo Plaza complex (19 Yartsevskaya Street) by Igor Chapurin fashion show. Pre-collection of Fall-Winter Season 16/17 is built on the feelings and emotions associated with 1990s. Those times can be described as mixture of different styles, when grunge and punk aesthetics got along with minimalism and the cult of the human body (designers took a close interest in the human body back then).

Igor Chapurin, in his characteristic delicate manner, interprets the trends of the end of the previous century in the spirit of contemporary fashion.                                                                 

World known photographers from all over the world will be doing the street-style shootings at the Fashion Week – Adam Katz Sinding for W Magazine, Nabile Quenum for L’Officiel France, Acielle Tanbetova for www.vogue.com, Asia Typer for www.highsnobiety.com and others.

The largest photo agency Getty Images will be the international partner of Mercedes-Benz Fashion Week Russia and will provide photos and videos from the Fashion Week to 60 thousand mass media companies around the world.

The title partner of the Fashion Week is Mercedes-Benz.

Mercedes-Benz Fashion Week Russia will feature the new Mercedes SL - leader in many different disciplines. It is an elegant roadster for light and comfortable drive with cruiser as well as the dynamic coupe with sporty and dynamic character. Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Sales & Marketing noted: 'SL is the all-season car for daily use but primarily it is the dream car for romantic hours spent together. Whatever its owner is looking for - the current SL is able to meet the demands.'

Partners of MBFW Russia: L’Oréal Professionnel (Official Stylist), Mary Kay (Official Make-Up Artist), DHL (Official Logistics Partner), The Metropol (Official Hotel), El Corte Inglés (Official Partner), Kuntsevo Plaza (Official Partner)

You can follow the events of Mercedes-Benz Fashion Week Russia from any corner of the world watching the live broadcast at www.mercedesbenzfashionweek.ru.

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